We know just how important a strong digital package is to ensure your property gets noticed by prospective tenants or buyers, so we have invested in our in-house property marketing technology. Both our Southwell and Ravenshead branchesoffer detailed floorplans and professional photography.
Getting your property noticed online
Making an impression online is a vital part of property marketing and our website is the perfect showcase for your home. Regularly updated with the latest in software innovations, our website is fully interactive, responsive and compatible across devices. Visitors can view our full selection of homes, rental properties and new homes complete with house details, virtual tours and high-quality photography.House-hunters are able to register their interest with us online as effectively as if they had walked into one of our branches, receiving relevant property alerts that meet their search criteria.
Online portal
As well as showcasing properties on our own website, we also have listings on a number of key sites to ensure maximum visibility.
Rightmove
The successful property portal giant reaches the largest audience of UK home movers and has enjoyed a deserved monopoly in recent years. The platform was launched in 2000, and as of today lists over one million properties for sale and rent, from over 16,000 estate and letting agents.
Zoopla
Zoopla is a British real estate company based in London. Its brands include the property website Zoopla, price comparison service Uswitch, finance comparison website Money.co.uk, personal finance content site Bankrate UK, PrimeLocation and Hometrack. Zoopla was launched in 2007 and provides innovative features and tools for property searchers.
Social media
More than ever before, prospective buyers and tenants are turning to social media for inspiration. The reach on social media platforms is vast, meaning we can easily get in front of people who may be searching for a property. The careful use of targeted posts ensures that the right demographic (age, gender, location, etc) sees properties relevant to them – increasing the rate of enquiries generated. We utilise Facebook, Instagram and TikTok to showcase our range of properties, gaining high levels of engagement in our target areas across Nottinghamshire.
Paid media
We support sales through advertising on platforms including Google, Facebook and Instagram to get homes noticed. We can tailor ads to specific demographics, interests and behaviours, and use analytics to track the performance and visibility of your property.
PR
As we work with one of the region’s leading PR agencies, we can put a spotlight on properties in the local, regional and national media – all of which sets us apart and puts your property in front of extensive, relevant audiences. We have previously had properties featured in the likes of House Beautiful, Time Out, The Sunday Times and Nottingham Post.
Brochures, professional photography and virtual tours
A high-quality illustrative brochure remains an important marketing tool for house sales and developments. We believe that quality images or CGIs in the interim are key for buyers’ engagement. As technologies have progressed, the use of e-brochures has increased too.
Why choose Gascoines
We are experts in the local property market and utilise technology to put our properties in front of potential tenants and buyers. If you are looking to sell or rent your property, then please get in touch
